Personal Information Protection Policy

Bayer Yakuhin, Ltd (hereinafter referred to as the “Company”) is fully aware that personal information is an essential property of individuals and securing personal information of all our customers and stakeholders is one of our social responsibilities. The Company is committed to comply with the Act on the Protection of Personal Information of Japan (hereinafter referred to as the “APPI”) and other related legislation and will endeavor to properly protect and manage such information in accordance with this Personal Information Protection Policy as set forth herein.

 

All the officers and employees of the Company (including contractors, temporary workers, part-time employees and such, the same shall apply hereinafter) understand this Personal Information Protection Policy and will endeavor to protect and maintain personal information, in order to become “a trusted and highly rated company” in the society.

 

1 . Compliance with the Laws

The Company will strictly comply with the APPI, related laws and regulations, guidelines, and this Personal Information Protection Policy, when handling personal Information.

 

2 . Acquisition of Personal Information

The Company will explicitly establish the purposes of use of personal information and notify and/or announce such purposes. The Company will acquire personal information in a lawful and appropriate manner.

 

3 . Use of Personal Information

The Company will use personal information only within the scope of the purposes of use of personal information unless otherwise the consent of the data subject by the relevant personal information is obtained or unless authorized by applicable laws.

 

4 . Management of Personal Data

The Company will continuously take all measures necessary to prevent unauthorized access to personal data, loss, destruction, falsification and leakage of personal data. The Company will educate its officers and employees on proper handling of personal data.

 

5 . Provision of Personal Data to Third Party

The Company will not provide personal data to any Third Party without the consent of the data subject by the relevant personal data or unless authorized by applicable laws.

 

6 . Provision of Personal Data to Service Providers

To the extent necessary to achieve the purpose of use of personal information, the Company may outsource the handling of personal data to its group companies or external service providers. The Company shall select service providers, which handle personal data in an appropriate manner, and will supervise service providers as necessary and appropriate to ensure the security control of the personal data.

 

7 . Modification of The Personal Information Protection Policy

The Company will continuously improve the protection of personal information, and may modify this Personal Information Protection Policy as necessary.

 

8 . Request Concerning Retained Personal Data

When the data subject requests disclosure, correction, suspension of use etc. of the relevant retained personal data under applicable laws and other related legislation, the Company will respond properly to such request.

 

9 . Inquiry Concerning Personal Information

The Company will establish internal structure to ensure prompt and appropriate response to inquiries and complaints from the data subject concerning the handling of personal information

 

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Purposes of Use of Personal Information

The purposes of use of the following personal information that the Company acquires shall be as listed below and related purposes. In addition, the Company conducts digital data analysis using Big Data, etc. (including data analysis regarding activities and/or interests, etc. based on browsing and behavior histories).

 

  1. Personal Information of Physicians, Dentists, Medical technologists, Pharmacists, Pharmacies, Drug stores, and other medical experts

     

    1. provision, collection and analysis of information on proper use of pharmaceutical products and medical equipment
    2. provision, collection, analysis and distribution of information on quality, safety or efficacy of pharmaceutical products and medical equipment
    3. record and management of customers who buy our pharmaceutical products and medical equipment
    4. request, making agreement, organization, management, payment on writing, editorial supervision, consulting, lecture and meeting
    5. information gathering and market research on areas of medical science, pharmacy and medical equipment and research, finding and support for healthcare professional, researcher, and management of our customer
    6. request, conduct and manage clinical trials (including post marketing survey or other studies)
    7. management and operation of our website and mail magazine (including member management)
    8. research, analysis and marketing strategy planning on needs and interests of pharmaceutical products and medical equipment based on access information related to pharmaceutical products and medical equipment (the frequency of email correspondences, meetings, seminar attendances, access to website contents)
    9. application, notification and report to public offices

     

  2. Personal Information of patients who use our products

     

    1. respond to inquiry of safety and proper use of pharmaceutical products and medical equipment, and provision, collection and analysis of information on such area
    2. collaboration and corresponding with patient advocacy group, announcement of events on pharmaceutical products and medical science
    3. compensation for incidents of pharmaceutical products
    4. share the safety information with alliance partners
    5. find and examine the proper treatment for patients
    6. application, notification and report to public offices

     

  3. Personal Information of subjects of clinical trials (including post marketing survey or other studies)

     

    1. conduct trials and studies and analyze the result
    2. development, making strategy on our products, and provision of information
    3. application, notification and report to public offices

     

  4. Personal Information of people who use our call center

     

    1. Examination and research of the inquiry, and respond to them
    2. application, notification and report to public offices
    3. provision, collection and analysis of information on our products

     

  5. Personal Information of Wholesalers, agricultural cooperatives, agencies, other distributors

     

    1. Distribution of our products
    2. provision, collection and analysis of information on our customer relationship
    3. find and analyze our distributor
    4. sales activities and interaction with distributors

     

  6. Personal Information of customer on Consumer Health products

     

    1. provision, collection and analysis of information on use of CH products
    2. advertisement or introduction of our CH products and/or services
    3. management and operation of our website and mail magazine (including member management)
    4. respond to inquiry
    5. conducting promotion and questionnaire
    6. distribution, collection and payment on products

     

  7. Personal Information of governmental officers and relevant organizations

     

    1. identify the person in charge of our business
    2. advice and consultation on our business
    3. improvement of our business
    4. organize meeting and conference
    5. information sharing on our business
    6. application, notification and report to public offices

     

  8. Personal Information of member of trade association

     

    1. information sharing on the industry
    2. information sharing on our business
    3. organize meeting and conference
    4. seek and proceed alliance activities

     

  9. Personal Information of media personnel and journalists

     

    1. identify the person in charge of our business
    2. report, press release
    3. examine and improve our press activities
    4. organize meeting, conference, etc.
    5. information sharing on our business
    6. advertisement

     

  10. Personal Information of employee of vendor and service provider

     

    1. select vendors
    2. entrustment of business
    3. improve our procurement activities
    4. payments, issue documents, manage contracts, etc.

     

  11. Personal Information of applicants and candidates

     

    1. hiring procedure, and communication on the result
    2. communication on the hiring, provision of the information
    3. communication on the processes of the employment, and related matters
    4. evaluation, analysis of Bayer’s hiring activities

     

  12. Personal Information of employees and his/her family

     

    1. salary, incentive, evaluation, human resource management, compliance investigations, benefits, organizational management, human development, keep health and security
    2. establish internal infrastructure
    3. use of company facilities, support travel, and other employee support
    4. internal communication

     

  13. Personal Information of uses of our contact office and websites

     

    1. examine, research and respond to inquiry
    2. provision, collection and analysis of information on Bayer's business

     

  14. Personal Information of applicants and participants of events held by Bayer

     

    1. planning, execution of the events and necessary contacts for the events
    2. operation related to the above

     

Joint Use of Personal Information

  1. The Company uses personal data included in “Medical Database” administrated and operated by Nihon Ultmarc Inc. jointly between specific individuals or entities.

     

    Please see below the website for more details.
    個人情報の共同利用について | 株式会社日本アルトマーク / Nihon Ultmarc INC.

     

  2. The Company uses personal data of healthcare professionals with Bayer’s contracted wholesalers.

     

    Name, address and the representative of the individual or business operator responsible for the management of the personal data is as below.

     

    Bayer Yakuhin, Ltd.
    Main Tokyo Office: 1-6-5, Marunouchi, Chiyoda-ku, Tokyo
    Main Osaka Office: Breeze Tower, 2-4-9, Umeda, Kita-ku, Osaka-shi
    Representative Director: Ying Chen

     

    Items which are used jointly

    Name, age, date of birth, mail address, phone number, area of medical practice, workplace, position, academic history, and other information related to the prescription of the drug

     

    Purpose of use
    Same as described in “Purpose of use”

     

  3. The Company uses personal data held by the Company jointly between our ultimate parent company, Bayer AG (German headquarter) and affiliates (in and outside Japan).

     

    Name, address and the representative of the individual or business operator responsible for the management of the personal data is as below.

     

    Bayer Yakuhin, Ltd.
    Main Tokyo Office: 1-6-5, Marunouchi, Chiyoda-ku, Tokyo
    Main Osaka Office: Breeze Tower, 2-4-9, Umeda, Kita-ku, Osaka-shi
    Representative Director: Ying Chen

     

    Items which are used jointly

     

    1.  name, age, date of birth, mail address, telephone number, area of medical practice, workplace, position, title, old school, and other information on prescription of healthcare professional and researcher
    2.  name, workplace, position, mail address, telephone number, and other information for corresponding
    3.  name, age, sex, institution, clinical history, safety information of patients, and users of our products
    4.  name, workplace, area of practice, and other information on execution of operation of vendor and professional
    5.  name, age, date of birth, mail address, telephone number, division, position, salary, benefits, and other information on service of employees
    6.  name, address, age, wok history and other information of applicants
    7.  name, home address, workplace, mail address, phone number, and other information for contact, etc. of other persons

     

    Purpose of use
    Same as described in “Purpose of use”

     

  4. The Company uses personal data held by the Company jointly between our license partners and other alliance partners (including co-promotion and co-marketing and sales alliance)

     

    Name, address and the representative of the individual or business operator responsible for the management of the personal data is as below.

     

    Bayer Yakuhin, Ltd.
    Main Tokyo Office: 1-6-5, Marunouchi, Chiyoda-ku, Tokyo
    Main Osaka Office: Breeze Tower, 2-4-9, Umeda, Kita-ku, Osaka-shi
    Representative Director: Ying Chen

     

    Items which are used jointly

     

    1.  name, age, contract information, workplace and other information on prescription, of healthcare professional
    2.  safety information (including age, sex, institution, clinical history, adverse effect) of patients purpose of use
      same as described in “Purpose of use”

     

    Purpose of use
    Same as described in “Purpose of use”

     

  5. The Company uses analytical information on needs / interests related to physicians, dentists and pharmacists (hereinafter referred to as the “health care professional(s)”) jointly with Nihon Ultmarc Inc. and other companies specified below.

     

    Name, address and the representative of the individual or business operator responsible for the management of the personal data is as below.

     

    Nihon Ultmarc Inc.
    Please see below the website for more details.
    https://www.ultmarc.co.jp/privacy/shared_use02/list/index.html

     

    Companies to use jointly

     

    Pharmaceutical / medical equipment companies, medical internet service providers, medical information related service providers and medical market research agencies
    Please see here for more details.

     

    Items which are used jointly

    1. medical institution / health care professional identification code
    2. access information related to pharmaceutical products and medical equipment (the frequency of email correspondences, meetings, seminar attendances, access to website contents)

     

    Purpose of use
    Research, analysis and marketing strategy planning on needs and interests of pharmaceutical products and medical equipment based on access information related to pharmaceutical products and medical equipment (the frequency of email correspondences, meetings, seminar attendances, access to website contents)

 

Anonymously Processed Information

The Company may acquire Anonymously Processed Information from a third party to use it for analysis, survey, etc.  In addition, the Company may provide it to third parties as below with the clear indication that the information is Anonymously Processed Information.

 

<Information related to individuals contained in Anonymously Processed Information provided to third parties>

  • Physical information such as gender, age, height, weight etc.
  • Attribute information such as patient ID, patient’s date of birth, family information, etc.
  • Information related to medical treatment (disease information, treatment information, examination information, hospitalization/discharge information, etc.)
  • Medical checkups and medical examinations

 

<Provision Method of Anonymous Processed Information>
      Provision via a server, etc. that is properly managing access control. 

 

 

External Transmission

Please see the table below for the details of external transmission in relation to our website:

 

 User’s information externally transmittedName of the entity to which the external transmission is transferred / Name of the servicePurpose of use on the transferred user’s information
Cookie、JavaScriptData related to user’s device and browser / IP address / user’s activities in our website and applicationsGoogle Inc.
Google Analytics		Service improvement and service provision in accordance with user’s preferences and needs

 

Web Analysis

Our website uses Google Analytics, a web analysis service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).

To analyse your use of our website, we use, among others, the Cookies. The user information of our website (e.g. the referring website, which of our webpages you visit, your browser type, your language settings, your operating system, your screen resolution) will be transmitted to a server of Google, where it will be stored and analysed. We receive the analysis to connect with our retained user information (e.g., health care professional identification code), understand the situation of our website usage, and use the information for our service improvement and service provision in accordance with user’s preferences and needs. Please note that, although the US does not have comprehensive laws with respect to protection of personal information on the federal level, it has the system of privacy protection of the Federal Trade Commission and also has the regulations in relation to the protection of personal information applicable to individual relevant sectors. The US joins the APEC CBPR system, and it is expected that your usage information on our website will be protected with standards equivalent to those in Japan in general. Google is in compliance with these regulations and your information will also be handled in accordance with these regulations.
For further information on Google Analytics please refer to the Google Analytics Terms of Service, and the Google Privacy Policy

 

Inquiries

In case of any requests concerning disclosure, correction, suspension of use etc. of the retained personal data or any other inquiries regarding personal information, please contact our group Personal Information Office as follows. The Company will handle such requests or inquires in accordance with applicable laws and ordinances after verifying that the request or inquiry is being made by the principal.

If you have any problems, questions or ideas, please contact one of the following contacts.

  

Personal Information Office,
Bayer Holding Ltd.
2-4-6 Umeda, Kita-ku, Osaka 530-0001

Representative Director: Ying Chen
E-mail

 

Group Data Protection Officer
Bayer AG
51368 Leverkusen, Germany
Contact form

 

 

Revised on January 9, 2024